Business Administration
How an organisation turns people, money and ideas into something customers will pay for, and keeps doing it.
For: anyone starting the degree or an MBA, anyone running or joining a company, anyone who wants to read a balance sheet.
Shaped by Wharton's undergraduate "Business Fundamentals" core (accounting, statistics, finance, managerial economics, legal studies, management, marketing, operations) and the first-year Required Curriculum at Harvard Business School (finance, financial reporting, leadership, marketing, operations, strategy, entrepreneurship, the global economy).
Year 1 · The language
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01ReadInteractiveQuiz13 min
Accounting: Every Transaction Has Two Sides
Accounting is the language of business: three statements tell you how a firm is really doing.
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02ReadInteractiveQuiz13 min
Microeconomics: Why Nothing Is Free and Every Price Is a Message
Every price, cost and competitor obeys the logic of markets.
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03ReadInteractiveQuiz14 min
Macroeconomics: The Economy as One Machine, and Why It Stalls
Interest rates, inflation and the cycle are the weather every business works in.
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04ReadInteractiveQuiz12 min
Probability & Statistics: Reasoning with Uncertainty
Forecasts, samples and A/B tests are statistics.
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05ReadInteractiveQuiz10 min
Calculus I: Slopes, Totals and the Bridge Between Them
Margins, growth rates and compounding are calculus in disguise.
Year 2 · The functions
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06ReadInteractiveQuiz13 min
Corporate Finance: The Price of Time and Risk
A pound today beats a pound tomorrow; valuing that difference is finance.
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07ReadInteractiveQuiz11 min
Marketing Management: Finding the Customer, Not Shouting at Them
Who the customer is, what they value, and how to reach them.
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08ReadInteractiveQuiz14 min
Operations Management: Where Work Waits
Every business is a process, and every process has a bottleneck.
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09ReadInteractiveQuiz13 min
Organizational Behavior & Leadership: People Are the System
Organisations are people: motivation, teams, decisions and culture.
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10Deep diveInteractiveQuiz15 min
Business Law & Ethics: Who Is Allowed to Do What, and Who Pays When It Goes Wrong
Contracts, companies, liability and the duties managers owe.
Year 3 · Strategy
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11ReadInteractiveQuiz12 min
Strategy & Competition: Why Some Firms Keep Their Profits
Why some firms earn profits for decades and others are competed down to nothing.
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12ReadInteractiveQuiz12 min
Game Theory: When Your Best Move Depends on Mine
Competitors, suppliers and negotiators all play games; learn the rules.
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13ReadInteractiveQuiz12 min
Behavioral Economics: How People Actually Choose
Customers, employees and managers are predictably irrational.
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14ReadInteractiveQuiz12 min
Econometrics: How to Find What Caused What
Did the campaign cause the sales, or did summer? How to tell.
Year 4 · Building
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15ReadInteractiveQuiz14 min
International Trade & Finance: Why Countries Swap, and Why Currencies Swing
Supply chains, exchange rates and tariffs make every business international.
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16ReadInteractiveQuiz13 min
Entrepreneurship: How to Be Wrong Cheaply
Starting something new: the capstone of the degree.
Harvard Business School cases (sold individually), MIT OpenCourseWare Sloan courses, free; then the textbooks named at the end of each subject. See also the library's 04 Starting a Business and 03 Personal Finance.
Marketing
How people decide what to buy, and how organisations earn a place in their minds honestly.